Tag Archives: reasons to send a card

Should I send Business Christmas Cards?

Staying in the front of your customer’s mind is increasingly important to the success of your business as is letting your staff and supplier know how important they are to the ongoing success of your business. Christmas cards represent a very valuable tool in this endeavour.

The custom of sending Christmas cards was started in the UK in 1843 by Sir Henry Cole. He was a civil servant who was very interested in the new ‘Public Post Office’ and wondered how it could be used more by ordinary people. Whychristmas.com

The tradition had continued to grow with the number of Christmas cards sent in the USA around 1.6 billion. Australians send around 70 million, that’s a lot of staying in touch!

Seasonal cards are a great way to say thank you to your employees, customers and suppliers your business has worked with throughout the year.

You can add other useful information like confirming your Christmas closing and reopening dates and who to contact over the shut down period.

You can even take the opportunity to subtly advertise special offers that are available in the lead up to the break or in the New Year.

Not convinced that it has any value? Science on the subject is a little thin however, the following goes some way to putting some rigour into the argument for the use of greeting cards.

As noted By Karen Fingerman and Patricia Griffiths in their study ‘Psychology and Aging’ “Adults of all ages described emotional reactions to approximately one third of the cards they received. Younger adults tended to view their holiday greetings as a means of maintaining or building new social ties, whereas older adults were more likely to view their holiday greetings as a link to their personal past. Receiving a greater number of holiday cards and receiving cards from close social contacts were associated with increased feelings of social embeddedness.”

Businesses that are interested in deep lasting relationships should certainly be working hard to trigger that feeling of embeddedness and connection with their customers, staff and suppliers.

Don’t let the opportunity slip by. There are businesses out there ready to help individuals and businesses get their best wishes out to their stakeholders. Including customised greeting cards, hand written greeting cards, on-line personalised Christmas cards and mailing list management services. It really isn’t that hard to switch on this valuable relationship building tool.

Don’t get lost in the crowd. Ensure that your ‘Christmas cards’ stand out for repeat recognition. With 70 million cards adorning coffee tables, reception desks and office walls throughout Australia it is also important to stand out. Careful and tasteful placement of company logos and the use of corporate colours can assist in your message being seen multiple times as individuals move in and around the work place. You don’t want your message being lost helplessly in the sea of cards.

Let FuzzyCat Cards help make giving Christmas cards to all of your customers and suppliers easy.

Christmas Cards

FuzzyCat on line greeting cards.

10 Reasons to send a Greeting Card

Greeting cards became common in the 1850’s however, their roots go way back to the ancient Chinese. They would swap messages of goodwill to celebrate the New Year. The early Egyptians did similar, conveying their greetings on papyrus scrolls. By the early 15th century, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Year’s greetings from woodcuts as early as 1400. Valentines were being exchanged in various parts of Europe in the early to mid-15th century. The oldest Valentine in existence can be found in the British museum. Read more about the history of greeting cards at http://en.wikipedia.org/wiki/Greeting_card

  1. Birthdays. Some of us try to forget another year has passed, however, for many it is an exciting time to celebrate. Receiving a card from those we care about is a great thrill and helps us feel connected to our community.
  2. Weddings. It is traditional to send greeting cards to congratulate your friends on an engagement and then again with a gift at their wedding. Greeting cards sent on special occasions such as weddings are often kept for many years and reflected on throughout the decades.
  3. Deaths. There is no other time in a person’s life where the connection of loved ones is needed more. The act of sending a card with a special message at this time helps the grieving person feel connected with their family and wider community.
  4. Christmas. The period in which the postman is run off his feet. All manner of people and organisations send greeting cards far and wide. Friends, family, suppliers, customers and many other stakeholders are included in this tradition. Offices and homes are adorned with the colourful message-filled cards.
  5. Valentines. As mentioned above one of the earliest forms of greeting card. This tradition has become global and beware the partner that forgets to send their someone special a message of love in a carefully selected card.
  6. Get well. When a person is feeling poorly and isolated due to illness or injury, receiving a special message of encouragement and love can make all the difference. A funny or humorous card can bring along a laugh too.
  7. Good Luck. The world is full of challenges, school tests, job interviews, sporting competitions and many more. The right greeting card with a well worded message of support can assist the receiver to go the extra distance in achieving that goal.
  8. Anniversary. Celebrating the passing of an anniversary can be acknowledged and shared with a thoughtful message in a greeting card.
  9. Baby. The happy couple often needs plenty of space and time while getting to know the new arrival. Your love and best wishes can make their way into that wonderful space with the perfect greeting card and your loving message.
  10. Just to say hello to a friend. With a planet filling up with time poor people and electronic communications, taking the time to send a real ‘tangible’ greeting card is still very relevant and can trigger a wonderful warmth.

Getting a visit from the postman and tearing open an envelope is still an exciting thing to do. Don’t forget to stay connected to your people in a real way.

Go to www.fuzzycatonlinecards.com.au to send a real paper and ink greeting card to a friend or loved one right now.